Whether you’re real estate agent, realtor, or you’re starting a real estate business or maybe you just want to learn how to build a real estate website, then you’re in the right place! In this tutorial, you will be learning how to setup your website and how to get it up and running in a matter of minutes.
Having a website is a great way for real estate agents to attract and educate more customers online
How to Build a Real Estate Website – And Why Need It
There are lots of huge benefits that come with creating a real estate website for your business and even more when you learn to create it yourself. Reading this extensive blog post is going to simplify the whole process for you because I will be showing you step-by-step the easiest way to get your website ready for your visitors.
Why you need a website?
- Increased reach: Having a website gives you the opportunity of reaching your audience everywhere without the luxury of leaving your home or office. According to a survey, 96% of Americans who are looking to buy or sell a home would visit a website to check on properties before contacting an agent. According to 2017 National Association of REALTORS® Profile of Home Buyers and Sellers, 51% of buyers found the home they purchased from the Internet.
Display your property for sale: Owning a website gives you the benefit of making your website a home of quality property listings. Humans are visual entities; they will only fall in for things that appeal to their eyes. And with a website you can easily showcase properties listed for sale either personal listings or IDX listings.
There various steps on how to build a real estate website, I have listed them below
Before we dive right in, let’s look at some key elements of a website.
Pick A Domain Name And Check Its Availability
The first part in building your real estate website is choosing a domain and checking if the domain name already existed and hasn’t been taken. Over the years as a website designer, I still see a few real estate agents get confused when you ask them to purchase a domain and hosting for their website. Some feels when they purchased the domain that’s it they already have a website.
Let’s solve this puzzle once and for all!
What is a domain name?
This is the address of your website; it allows your website to be accessible on various devices by browsers, such as Chrome, Mozilla, and Internet Explorer, etc.
What is the domain name for?
- To find you easily!
- The domain name follows the same logic as the address of a home or business.
- If your home does not have one, those looking to get there will not find it
- It can really be a daunting task trying to choose the right domain for your business with more than 7 billion domain names registered in the world.
Here are some tips and a methodology to help you choose a domain name that’s right for you.
Characteristics of a great domain
- Short as possible
- Identifies with your brand, product or service
- May include your keyword or target location
How to choose a domain for?
Below are few tips to help you in choosing your domain for your real estate website.
Note that a domain name must be between 3 and 63 characters.
Stop looking for 3-character domain names because they are no longer available…
In most cases, the name of your company or product / service will be chosen as the domain name.
In a situation whereby your domain name is not available or if your company or product is not sufficiently known to the public, it must consist of the keywords defining it.
The question of ranking a website with keyword domains always arise from time to time.
Do keywords play a role in domain names?
Since late 2012, Google removed keyword-based domains ranking referencing. Meaning including keywords in your domain is no longer a ranking factor. Google search engine no longer take keyword based domains its algorithm to rank your site in the search results.
However, this can still be beneficial in situations where the address of your page is posted on another site (blogs, comments, forums, etc.). It is preferable to separate these keywords with a dash. This way, Google will identify each keyword of your domain name separately on the page in question where your domain name is present. It is also a way for the user to immediately and easily identify your brand.
Which extension to choose for your domain name?
Here is another important question people ask. Should I choose a dot com domain or a dot org or which? Generally people prefer dot com domains (as a matter of truth a dot come domain won’t outrank a dot org domain in any way) and it is a matter of preference. On the other hand if your market is local, it is preferable to choose the extension of the country in question:
If you operate in France, a .fr will reassure internet users who will know that you are located in the country. On the other hand, Google increasingly favors the local. In fact, when a user searches locally, your website will be better positioned in the search engines. A .us or .co.uk extension will improve your SEO in your country location! This localization is reinforced with the extension which is now available for purchase.
How to check the availability of a domain name
It is advisable to check the availability of the envisaged domain name.
After establishing a list of words or keywords and the possible combinations between them:
- Go to Bluehost.com
- Enter the desired name without extension and validate
- The list of available domain names according to the extension (.fr, .com…) appears with the corresponding price
- You can try again as many times as you want with the different keywords until you find the one available that suits you
- Choose the domain name that suits you
Please note, a domain name may be available but may correspond to the name of an already existing company.
Hosting Your Real Estate Website Domain
Now that have your domain name reserved or purchased the next step will be hosting your website domain. This is another confusing aspect for agents who are learning how to build a real estate website. So let’s demystify this hosting concept as well!
What is Web Hosting?
A Web hosting is a service that provides internet users a service for renting a space online that allows you to publish or store information such as images, videos any content accessible through the web. This service is generally paid every year.
Why is hosting your site so important?
The choice of hosting is of paramount importance for your real estate website. There are lots of options that will fit your specific needs, budget and the nature of your site. Ultimately, choosing a good web hosting is to ensure two things.
- Your site needs to be fast enough to satisfy Internet users and Google search engine. To achieve that, you must choose a server with the necessary, location, speed, space and sufficient memory to improve the user experience and at same time favoring your website’s SEO.
- To ensure Security. Since you store all the data on your website; an attack by internet hackers could jeopardize your business. I your website is hacked, and you don’t have a local backup for it, then you would have to start everything afresh. But a good hosting company will ensure regular online backup.
How to choose the right website hosting
Choosing the right hosting company is as good as learning how to design your real estate website. Choosing the right host will not only boost your site and your visibility, but above all your turnover.
There are lots of web hosting companies out there with different types of web hosting packages. But for this tutorial I’m going to be using Bluehost because they offer a personalized solution with simple user interface. And you can manage your domain and all of its aspects from an easy-to-use control panel.
I have been using them for all my real estate clients without any issue.